Freelancer Limited – Anatomy of a Large Global Work Intermediation Platform [PRO]


Continuing our coverage of work intermediation platforms (WIPs), a focus on Freelancer Limited should help practitioners begin to appreciate the unique nature of these platform intermediaries. Freelancer Limited is a special case, as it is the only WIP that is publicly traded on the stock exchange (in Australia), and it therefore publishes its financials every half year. There are also a number of other features that make Freelancer unique, including its history of acquisitions and integrations, its emphasis on small businesses and labor in developing economies, its 3 different lines of business and its rather complex pricing structure. The dissection of this WIP is important for procurement practitioners to gain a clearer idea of the new kinds of animals they will be dealing with in the expanding and evolving contingent workforce space.

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