ProProcure is headquartered in the affluent and sleepy commuter-belt town of Gerrard’s Cross, west of London – not exactly Silicon Valley or Hoxton. But that’s not the only fact that makes it not your typical procurement software firm. ProProcure's almost total focus on one category within the procurement world – marketing services – is also rare, and in fact, it has grown really by focusing on a subcategory within that area.
Although the firm offers some support services, such as global sourcing of point-of-sale materials, the heart of the business is the cloud-based platform Geneus. This supports the procurement of “marketing collateral.” In other words, everything aside from the product itself that is sold or given away and carries the brand image or name. That ranges from branded beer glasses to printed material and t-shirts, but in the main we're talking about items that carry the brand of major blue-chip consumer goods firms.
The ProProcure tool is quite hard to categorize in terms of a single or core capability. Is it a supplier marketplace and network? A workflow and project management tool to support complex internal marketing projects in large firms with strong branding policies? An e-sourcing tool for aggregating requirements and approaching the market? All of these are correct, certainly to some extent.
The typical client is a large, strongly branded drinks or consumer goods firm that wants to control the procurement of branded marketing items, achieve some economies of scale and generally manage the process of specifying, acquiring and using these marketing collateral products. The ProProcure platform does all of this, and the firm is beginning to take it into different spend areas, so the next year or so may well see further developments. But if you are a firm that has international requirements for buying and managing branded marketing collateral, do take a look at ProProcure.