Is Servitization Just Another Buzzword? [Plus+]

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We seem to live in a time of buzzword proliferation — on-demand, whatever as a service — where each buzzword requires disambiguation in the different contexts it is used. Is servitization a buzzword? The simple answer is no. And the overall trend of increasing servitization among goods/asset manufacturers is, or should be, important for procurement. Servitization, as we will discuss, implies that increasingly bundled products and services will be procured and consumed by businesses, perhaps stretching the boundaries of procurement practices and technology solutions. But what is servitization all about? We dig into this topic in this Plus post.

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