Target’s website crashed earlier today due to high traffic on Cyber Monday, the busiest online shopping day of the year. The retailer’s site, target.com, reportedly crashed around 9 a.m. central.
“Please hold tight,” the website said below the image of a red traffic light. “So sorry, but high traffic’s causing delays. If you wouldn’t mind holding, we’ll refresh automatically & get things going ASAP. Thank you for your patience!”
Target spokeswoman Jamie Bastian said today’s online shopping activity on the site was exceeding what the retailer experienced on Thursday’s Black Friday sales event. Along with the full site being down, reports also surfaced of shoppers having problems adding specific items to their cart. One error message on Target’s website read “There is a line for this item. So sorry for the delay.”
Target’s website seemed to be back up and running within a couple of hours. Here at Spend matters it was working by 11:30 a.m.
A total of 121 million people were expected to shop online today, the National Retail Federation reported. This is down slightly from th 126.9 million shopping online on Cyber Monday last year. Over the Thanksgiving weekend, 103 million people were online shopping, according to NRF.
Along with widespread sales across the site, Target.com was specifically promoting a 15% discount on evert order durin Cyber Monday with the use of the special promo code “CYBER15.”
PayPal also experienced issues today.