One of the first online work intermediation platforms (WIPs), Gigwalk enables businesses to engage different workers to perform specific business tasks — photograph a retail display, inspect a property, etc. — in specific locations. It also allows Gigwalk-vetted workers, know as “Gigwalkers,” to accept these tasks (gigs) and get paid for completing them using Gigwalk’s mobile app. This original, fairly open “crowdsourcing” model is still operative today, but the company has continued evolving its business offerings to create additional value for a more focused set of business clients.
- Founded: 2010
- HQ location: San Francisco
- CEO: David Hale
- Corporate status: Privately held
- Investment to date: $17.8 million private equity
- Investors from contingent workforce industry: Randstad NV (Randstad Innovation Fund)
- Annual spend on platform: Not disclosed
- Annual growth rate: Management reports business growing at more than 100% per year
- Other platform dimensions: Management reports about 850,000 registered workers in about 7,500 cities across North America, with around 5,000 gigs per week. In excess of 12 million tasks were performed in 2015 on the Gigwalk Enterprise platform.
Today, Gigwalk leverages its digital platform to go to market with two main offerings.
The company’s fastest growing offering, introduced in late 2014, is “Gigwalk Enterprise,” which addresses the unique needs of consumer packaged goods (CPG) manufacturers, such as Red Bull, and sales and marketing services companies serving CPGs, such as CROSSMARK.
In addition to being an enterprise-focused platform, Gigwalk Enterprise allows the above types of businesses to manage their own employee sales execution workforce and augment it with independent crowd Gigwalkers when needed, such as in peak periods like Halloween or in geographic areas where employee coverage is thin. Gigwalk Enterprise also comes with a broad set of functionality and analytics designed to be valuable to specific enterprises managing their sales execution workforce.
The other main offering is “Gigwalk Mobile Crowdsourcing,” which, similar to Gigwalk’s original crowdsourcing offering described above, gives businesses access to the large, on-the-ground crowd of independent Gigwalkers in order to have tasks completed.
Perhaps one difference between the current crowdsourcing offering and the original one is that Gigwalk is currently focused on “retail execution and merchandizing tasks” that would be of value to CPGs.
Gigwalk has also partnered with Retail Solutions Inc. (RSi), a global provider of cloud-based, big data analytics and real-time intelligence for the consumer products industry, and Information Resources Inc. (IRI), a leader in solutions and services for consumer, retail, media and over-the-counter health care companies. Even while Gigwalk maintains a strong focus on the lucrative CPG market segment, it is also continuing to explore different business directions beyond CPG. For example, Deloitte partnered with Gigwalk in 2015 to support the integration of Gigwalk’s data collection platform and distributed crowd workforce with the solutions of Deloitte’s clients in a range of industries.
Gigwalk CEO, David Hale, who has spoken of other directions, including assuming a place in the contingent workforce supply chain, clearly sees Gigwalk as a real “platform play” capable serving a range of different business segments. Hale told us he considers Gigwalk a mobile technology platform for efficiently matching people with work.
Spend Matters PRO subscribers can learn more about Gigwalk in our Spend Matters PRO research brief.