Today, we present InnoCentive as our WIP of the Week. InnoCentive, launched in 2001 as a spin-off from Eli Lilly, is a crowdsourcing form of work intermediation platform that allows businesses (“Seekers”) to set up and execute problem-solving and ideation challenges to be addressed by individuals from within InnoCentive’s crowd of problem solvers (“Solvers”) and other solver populations, including InnoCentive’s partners’ solvers and client businesses’ employees or solvers of their partners or suppliers.
InnoCentive serves what are typically large organizations. The shortlist includes AstraZeneca, Booz Allen Hamilton, Cleveland Clinic, Thomson Reuters, NASA, the U.S. Department of Defense and other government agencies in U.S. and Europe.
Like some other well-established WIPs, InnoCentive’s business encompasses a number of different kinds of platform applications and services, and the company goes to market with several basic offerings, which can take the form of (a) enterprise software without managed services and (b) crowdsourcing (problem solving and ideation) programs that leverage InnoCentive technology and are managed in varying degrees by InnoCentive.
In this brief, we provide an overview of InnoCentive’s business, and we provide some explanation of the company’s problem-solving and ideation crowdsourcing offerings. To conclude, we offer some thoughts on what a supplier model like InnoCentive implies for services procurement.