twago: WIP of the Week [PRO]

twago Guillaume Le Bloas/Adobe Stock

Today, we present twago as our WIP of the Week. Founded in 2009 in Berlin, twago is a multicategory online freelancer marketplace that is focused on serving businesses in Europe. Twago, which has the distinction of being the only pan-European freelancer platform, is also notable for having received a Series A investment from the Innovation Fund of the staffing giant Randstad in 2014. While freelancing is growing in Europe (especially in certain countries and cities), the European landscape is a challenging one for freelancing platforms to navigate, due to country-specific requirements (language, legal, cultural, cross-border data privacy laws and other landscape features). As discussed below, twago has pursued a unique platform strategy to address these issues. In this brief, we will provide an overview of twago’s business, platform and offer a short Spend Matters perspective.

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