User experience is often cited as a crucial aspect of consumer-facing technology, but what about in the B2B sphere? Procurement professionals should enjoy the same easy-to-use interfaces that the B2C realm enjoys as the results could drive real value and savings. Jason Busch, founder and head of strategy at Spend Matters, has all this and more in this complimentary research brief, User Experience: Technology Adoption, Value Contribution and Procurement Savings Realization.
An excerpt: "Today, user experience has become the primary criterion used in a broad set of selection processes for both procurement and business users. Many inquiries we receive from procurement organizations start with the question: 'we’re considering technology from provider XYZ and we’d like your take on whether or not their interface matters as much as they say it does.'”
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