Why the Omnichannel Experience is a Contingent Workforce Game Changer

Spend Matters welcomes this guest post from Brad Martin, director of product marketing at PRO Unlimited.

Over the past several years, the workforce has dramatically evolved in parallel with the technologies that support both a mobile and connected workforce. Today's "mobile workforce" is growing exponentially, and the rise in mobility demands that enterprise applications not only have a comprehensive mobile strategy, but also offer fully featured omnichannel experiences.

Like many other industries, mobility is penetrating the contingent workforce management space; specifically, vendor management systems (VMS). It’s important that VMS software is designed for an omnichannel experience. Why? The concept of an omnichannel VMS experience is simple, effective and required for the evolving workforce. Users can access and utilize all major functions of the VMS from any device (web, mobile, tablet, etc.). They can quickly review and approve timecards, expenses and statement of work (SOW) billing among various other notifications and requests. Ultimately, an omnichannel experience delivers the following the benefits: faster execution, faster decision-making and faster adoption.

Empowering users with the ability to access their account from anywhere is more than just convenient — it drives the right behaviors and efficiencies and contributes to the overall effectiveness of the program. Managers are increasingly on the go, traveling to meet clients and prospects. Tethering management of contingent workers to one channel — namely, their desktop or laptop — is inhibiting. For example, consider a vice president of IT who requires a unique and hard-to-find position. However, while in a meeting, she receives a notification for a candidate interview. Rather than wait until she returns to her desk to review the candidate’s resume, she can schedule the interview with merely a swipe, tap and click, all in a matter of seconds.

Faster execution is also important for many workers. A worker’s ability to easily access their VMS application to submit a timecard is critical. Through an omnichannel VMS platform, they now have the freedom to complete a task from any device that would otherwise require access to a computer. Now, add the ability to push notifications to a worker’s iPhone or Apple Watch that informs them they have outstanding timecards. This capability influences workers to submit them on time. Mobility removes the friction around these traditional processes and increases speed of execution.

These examples represent a number of benefits to both the manager and workers. Faster execution can mean the difference between identifying, interviewing and securing a highly sought-after candidate or losing her or him to the competition. Faster decision-making is also important for many managers as it expedites processes. Lastly, the freedom to perform tasks from a device results in faster adoption of an omni-channel platform. Mobility enables on-the-go managers to better manage their contingent workforce and workers to optimize their tasks. In today’s contingent workforce space, these benefits represent the difference of winning or losing. Which side do you want to be on?

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