Wonolo: WIP of the Week [PRO]

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This week we present Wonolo as the WIP of the Week. The company provides an on-demand work intermediation platform that matches and connects businesses and pre-vetted, local workers (Wonoloers) who can rapidly fill short-term jobs. The platform also enables the online payments from businesses to workers and provides other capabilities to both businesses and workers. Platform-intermediated, on-demand “gig” work arrangements (requested and fulfilled locally) are now mainstream (rides, deliveries, errands, short tasks, et al.). Unlike many of the on-demand labor marketplaces that focus on serving consumers and/or very small businesses, Wonolo targets both SMB (over 30 employees) and large enterprises (over 500 employees) that have unpredictable, short-term, uniform-output labor requirements. Moreover, Wonolo can meet business needs for multiple workers (for example, 20 warehouse workers), not just one-offs. It tends to enter into longer-term fee agreements with businesses, though businesses can also engage Wonoloers “by the drink,” as it were. In this brief, we provide an overview of Wonolo and its unique platform model and, as usual, offer our own commentary.

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