Coupa: Vendor Snapshot (Part 3) — Commentary and Summary Analysis [PRO]

At its current rate of expansion, Coupa will cross the 500-customer threshold in the first half of 2017. There are numerous areas to which to credit its continued ascent, including a spend under management growth rate that is nearly mirroring revenue growth — a metric that shows the rapid manner in which customers are implementing and scaling Coupa implementations relative to first generation procure-to-pay (P2P) solutions. Coupa’s metrics-centric approach to measurable business value is an extension of its own culture, including an emphasis on rapid solution development based on listening to customers and creating accountability for results.

While Coupa is not an ideal fit for all procurement technology requirements, it has become the new benchmark by which other e-procurement and spend management technology suite vendors must measure themselves, or at least in comparison and differentiation. In many ways, Coupa’s recent initial public offering (IPO) represents the first of a new generation of providers assuming a leadership position in the market. From a competitive perspective, this suggests Coupa has moved from the hunter to the hunted, although its competition remains fragmented, with the exception of SAP Ariba, which it encounters most in shortlist and evaluation considerations.

This third and final installment of this Spend Matters Vendor Snapshot covering Coupa provides an objective SWOT analysis of Coupa and offers a competitive segmentation analysis and comparison. It also includes recommended shortlist candidates as alternative vendors to Coupa and offers provider selection guidance. Finally, it provides summary analysis and recommendations for companies considering Coupa. Part 1 provided an in-depth look at Coupa as a firm and its specific solutions, and Part 2 gave a detailed analysis of solution strengths and weaknesses and a review of the product’s user experience.

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