ClientLoyalty competes in what we could most accurately describe as a “sub-sub” segment of the supplier management market. Usually such niches relegate solution providers to a small corner of market obscurity, often to build profitable businesses that go unnoticed by most. But there is actually a real potential market in what ClientLoyalty is attempting to create alongside a select number of other technology providers also focused on the management of strategic supplier relationships: a market for a true supplier relationship management solution.
While there are many solutions today that address supplier information management (SIM) and also supplier performance management (SPM), only a handful actually focus on supplier relationship management — which we are hesitant to call SRM, because the term was usurped by ERP years ago and given an entirely different meaning. ClientLoyalty is one of the few, avenging the “SAP SRM” and “Peoplesoft SRM” product names that did such an original disservice to what SRM is really about. (Hint: It’s not e-procurement!)
This final installment of our Spend Matters PRO Vendor Snapshot series covering ClientLoyalty offers a competitive analysis and comparison with other supplier management providers for shortlist consideration. It also includes a SWOT analysis, user selection guide, summary evaluation and selection considerations. Part 1 and Part 2 of this PRO research series provided a company and deep dive solution overview, product strengths and weaknesses and a recommended fit analysis for what types of organizations should consider ClientLoyalty.