Trying to apply a generic source-to-pay technology solution to marketing spend at the agency level would be the same as using a mountain bike to compete in the Alp stages of the Tour de France. Both less favored approaches could certainly work, but the pack would leave you far behind on the first hill. Moreover, the strategic sourcing processes for marketing spend can look materially different than for other categories.
Granted, when it comes to procuring and managing agencies, sourcing best practices apply at a meta-level, but their implementation is drastically different from the identification of vendors through the award of a contract. For example, in agency sourcing, the goal, of course, is to enable optimal resourcing, project outcomes and key deliverables based on specialized knowledge and skills brought together to arrive at a targeted objective. It is also important to ensure these elements come together and do not deviate from the methodology and underlying creative components that drove the selection of a particular agency in the first place, although the ultimate campaign may in fact change from an original pitch as an agency learns more about the project, client and situation later in the process.
It is within this unique category, with truly unique requirements, that Decideware, a global provider of an agency lifecycle management solutions, presents a compelling case for a category-specific strategic procurement solution that is fundamentally different than standard procurement suites. This Spend Matters PRO Vendor Snapshot provides facts and expert analysis to help procurement organizations make informed decisions about Decideware’s specialized procurement technology capabilities — and showcases one approach to agency sourcing and management based on Decideware’s methodology.
Part 1 of our analysis provides a company background and detailed solution overview, as well as a summary recommended fit suggestion for when organizations should consider Decideware in the procurement technology area. It also explores the strategic sourcing process for the procurement of agency services. The remaining parts of this research brief will cover product strengths and weaknesses, competitor and SWOT analyses, and insider evaluation and selection considerations.