Beeline: Convergence, Balance and Client-Centric Innovation [PRO]

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This PRO brief, based on Spend Matters’ information gathering at the recent Beeline+IQN Customer Conference, provides an update on the new combined business called Beeline. We have covered details of the merger previously (see: GTCR Acquires Beeline From Adecco — Merges VMS Firm with IQNavigator; Beeline, IQNavigator & GTCR: Transaction/Valuation Analysis, Future Product/Technology Considerations and SWOT Analysis; and Merging Beeline and IQNavigator: Customer, Prospect and Partner (MSP) Recommendations).

Our interpretation of what Beeline shared at the event suggests three key themes for where the provider is headed: convergence, balance and client-centric innovation. In this analysis, we share insight into these three areas, as well as provide an outlook for Beeline in what is perhaps the most dynamic and fast-moving procurement and HR market segment today.

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