Crowdsourcing: New Trends and Developments (Part 1) [Plus+]

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Back in mid-2015, we published a brief on crowdsourcing, “Clarifying Crowdsourcing: Contingent and Services Procurement Examples, Definition and Analysis,” to provide procurement professionals with a clearer understanding of this valuable, innovative tool kit for business problem solving. We’re not sure of how many practitioners took note at the time or, if they did, what they might have done about it. In any case, after a three-year hiatus, we’re back to review recent trends and developments.

Crowdsourcing, properly speaking, is still neither highly visible nor well understood, except for by the managers that use it. Yet, in some ways, it is also becoming a mainstream sourcing practice. Its use within large enterprises continues to grow, and the range of real, applied solutions crowdsourcing provides is expanding. And while crowdsourcing becomes a new normal, what it is and how enterprises are using it also continue to change.

This two-part Spend Matters Plus series explores what forms crowdsourcing is taking in 2018 and how this approach could continue to evolve. Part 1 provides a definition of crowdsourcing (and what it is not), as well as examples of how companies are currently using crowdsourcing platforms. Part 2 looks at how procurement functions are managing the use of crowdsourcing within their organizations and potential new ways in which they could soon be using the technology.

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