5 Reasons to Bet For and Against Coupa (Part 2: The Blindsided Prince) [PRO]

Owing to its focus on “business” spend management and public company status, Coupa continues to serve as an ambassador and proxy for the procurement technology sector overall. As I noted in the first installment of this series — 5 Reasons to Bet For and Against Coupa (Part 1: The Virtuous ‘Cloud’ Prince) — it seems everyone has an opinion on Cramer’s new “Cloud Prince.” I shared five reasons I’d bet on Coupa from a procurement (not capital markets) perspective.

Today, to balance things out, I turn negative and introduce five reasons I’d bet against the firm, primarily revolving around how the sector and procurement, finance and supply chain may change around it. I’ll lump these reasons under the theme as “blindsided prince,” since I believe Coupa’s biggest risks come from outside, not within.

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