Author Archives: David Wyld



What to Read in 2015: The Best Business Books to Help Advance Your Career (Part 2)

Spend Matters welcomes this guest article by David C. Wyld, Southeastern Louisiana University. Last week, we published Part 1 of this series, starting the compilation of the best business books to read this year. This list was developed by scouring the end-of-year best book lists from a number of sources, including Amazon, Business Insider, The Globe and Mail, Inc. Magazine and more. You can read more about how these books made the cut in Part 1. Below, I share Part 2, covering titles from authors with last names M-Z.

What to Read in 2015: The Best Business Books to Help Advance Your Career (Part 1)

Spend Matters welcomes this guest post by David C. Wyld of Southeastern Louisiana University. One of the best, proven ways to get ahead in your career is to keep abreast of the latest, best thinking in management. So, here is a compilation of the best business books of 2014. In it, you will find titles spanning topics from corporate and career strategies to tech and social media to finance and investing to marketing and branding. You should be able to find a title that speaks to where you are in your career today - and where you want to be going. So, use this list to your advantage, and feel free to share with your friends, family and colleagues. With this first installment, I will be sharing books from authors with last names from A-L. The second installment will have the remainder of the list, encompassing titles from authors with last names from M-Z.

Cracked, Scratched and Even Dunked: Why BYODD (Bring Your Own Damaged Device) is Now the Norm

Spend Matters welcomes this guest post by David C. Wyld of Southeastern Louisiana University. BYOD (Bring Your Own Device) is certainly one of the megatrends of IT today. The stats on the degree to which most of us are merging the personal and work use of all of our smart gizmos - our smartphones, our tablets and our laptops are truly amazing. Gartner has recently forecast that by 2017, half of all employers will no longer provide mobile devices to their employees, but rely instead on BYOD. Where is all this leading?

How Marketing and Procurement Can Work Better Together

Spend Matters welcomes this guest post from David C. Wyld of Southeastern Louisiana University. Whether it is in a corporate conference room on the floor with the nicest furniture, a white board-lined room at a major consulting firm, or the hallway outside an MBA classroom, you won’t go long without hearing the term “value chain” these days. Read on to hear more about how "both the procurement function and the marketing area are crucial in that they occupy strategic placement at opposing ends of that chain".

New Research: Can Facial Width Lead to Negotiation Success?

The correlation between physical appearance and outcomes is a controversial but fascinating subject, so it should come as no surprise that the latest entry into this realm of research caught the attention of the Wall Street Journal. Reporter Melissa Korn wrote a column with the attention-grabbing headline “Men With Wide Faces Are Better Negotiators.” Does this mean you can rethink that diet or getting that small medical procedure a friend had in Mexico? David Wyld interprets the study's findings.

Approaching Data Security: IT Procurement in the Time of World War Zero

Organizations need to realize a simple truth. Today, there is simply no distinction between an organization’s IT strategy and its overall strategy. And as we have seen, when an organization experiences a major IT embarrassment, there are larger, strategic ramifications that must be dealt with, often with very expensive and long-lasting consequences. Protecting customer data is a requisite for retaining the trust and loyalty of customers. And as the Target case has proven in recent traffic numbers for the retail giant, shoppers will be slow to come back to spend both on your website and in your stores after a major data breach.

Information Spend Matters: Procurement Should Think Twice before Cutting Paid Subscriptions

While there are major strategic implications for media companies and society as we turn into a culture of “free” news and information, there is one group of people that still expects to pay for their information: business executives. As companies look to cut costs by shifting from paid subscriptions to free sources of similar news and information, it is likely that they will find stiff resistance from executives. While moving to free news sources might make short-term financial sense, a recent study has found that executives around the world use and trust paid media in a way that produces value for themselves and their companies.

Ranking Supply Chain Resilience and Risk: The U.S. is Rather Mediocre

The new 2014 FM Global Resilience Index, issued by FM Global, a leading U.S.-based property risk insurer, along with Oxford Metrica, an analytics and advisory firm focused on risk analysis, is an exciting development that C-level executives not just in the procurement area, but also marketing, IT, and overall corporate management will likely find useful for assessing supply chain risk. This newly created index takes a data-driven approach to looking at countries where firms and their suppliers are located and assesses these operational bases on three key dimensions that provide these areas both stability and the ability to recover from potential disruptive events - whether they be caused by preventable or non-preventable forces. Even looking beyond a firm’s inbound supply to the sites involved with both distribution paths of its products and the locations of end-customers, the index can allow companies to examine the relative risk of critical parts of its entire value chain from a location perspective.

Sympathetic Pricing: How the Trend du Jour Can Be Applied in the B2B Market

In an era of fickle consumers and companies that are realizing that “feel good” marketing may not be working nearly as well as it did in the past, what is to be done? The market observers at Trendwatching.com suggest the idea of sympathetic pricing, which they defined as: “Flexible and imaginative discounts that help ease lifestyle pain points, lend a helping hand in difficult times, or support a shared value.” They proposed three forms of sympathetic pricing and gave examples for each.

Flying Blind: A New Report Raises Questions About Purchasing Decisions in a Multi-Screen World

We’ve all heard about the multi-screen world (with two teenagers in the house, I don’t have to go far to see it everyday). However, while there has been much focus on the so-called “second screen” when it comes to the consumption of all forms of media, there is also something similar going on in the way we as consumers make purchasing decisions. This was evidenced in the release earlier this month of some very interesting results coming from eMarketer’s new report, Desktop Search 2014: Marketers Find a Balance with Mobile. While this research piece dealt with how today’s multi-screen, multi-device environment is affecting consumer search and purchasing behaviors, I think this is also an important issue on both sides of the corporate and governmental procurement equation.

The New ABCs for Your Career: “Like It or Not, We’re All in Sales Now”

In the words of Daniel Pink, "like it or not, we're all in sales now." And so if we are all in sales, we all have quotas. Yes, they may not be performance measures that directly equate to actual sales, but all work today is done in an environment where systems help deliver performance metrics in nice charts and graphs with the click of a mouse and make items measurable that were formerly immeasurable. This data presents a world of opportunity for self-improvement - and for managerial attention to make sure that improvement occurs. Indeed, today we can find our job performance evaluated in far more precise ways than ever before. Whatever side of the supply chain we find ourselves, from those in the businesses of procuring, delivering, warehousing, paying for, or selling the trillions of dollars of “stuff” that makes the world go ‘round, we should be aware of the measurable world we all work in.

The NY Times Investigates the Federal Use of Reverse Auctions and Finds… Savings!

Well, the discussion about the federal government’s use of reverse auctions has likely received more attention in the past few days than ever before. No, it’s not because of some scandal that has emerged regarding manipulation of an auction to favor one bidder over another (never happened!). It’s not because of some report that parts acquired through competitive bidding led to failure of the missile defense system (never happened!). And it’s not because a 15-year-old in Malaysia hacked into a reverse auction acquisition and won a $2 million dollar contract to supply the Pentagon with laptops (never happened!).