Author Archives: Sandra Pinnavaia, BTG



The Biggest Benefit of On-Demand Talent Is Growth, Not Cost Containment

By now, most procurement leaders have heard about the high-end gig economy—and how freelance knowledge workers can help them steer complex, strategic initiatives on a project basis. The companies that have grown up to serve this new ecosystem, Business Talent Group included, often point to things like cost-efficiency when making a case for on-demand talent. Freelance knowledge workers carry the pedigree of top consulting firms without the overhead, goes this argument. It stands to reason they can take on the same work for substantially less money. But the biggest benefit to on-demand talent isn’t cost containment, in my view. It’s capturing scarce talent, moving more nimbly, and positioning your company for growth in fast-changing markets.