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NEW! Choosing the Right Tools – How Procurement Can Better Align with Both Trade and Brand Marketing’s Needs
Procurement has made slow progress in getting to grips with marketing spend in many organisations. In some cases, that is because we haven’t been sensitive enough to the particular needs of that function and its people. Imposing processes, policies and tools that aren’t aligned with marketing does not drive procurement acceptance or credibility, so in this short paper we look at their particular needs, and how procurement can help by understanding the requirements, then providing the right marketing procurement tools that will be relevant and useful.