Ask the Expert: Sourcing and Market Research: How to Eat the Elephant
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In an era where “information overload” is an understatement, how do you even begin to think about what information sources you should pay attention to in your sourcing activities? Spend Matters Netherlands’ Gert van der Heijden wants you to put on your bib and grab your fork and knife, because it’s time to eat the elephant, one bite at a time. On this Ask the Expert webinar, he discusses research in a historical perspective, different models and approaches, the pros and cons of outsourcing (and how to DIY), and companies to know and watch in this area.