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The Consumer Products Supply Chain: A Changing Consumer Affects Financial Dynamics

Spend Matters welcomes this guest post by Guy Courtin, vice president of industry and solution strategy at Infor Retail.

Tell me if you’ve heard this before: the world of retail has changed. The balance of power has shifted from retailers, and the brands they carry, to the consumer. Traditional retailers are being forced to shift their perspective on inventory, align with customer needs and better integrate e-commerce and mobile commerce — all while facing the pressures of an ever-changing retail landscape. But what about consumer product goods companies (CPG)? Are they immune from these changes? Absolutely not.