SAP Sapphire Content

Hanging Out with Hubwoo in the Belly of the Beast at SAP Sapphire (Part 1)

Last month, I went down to Orlando to co-present with Hubwoo at a small AP conference, and since it was during the same week as Sapphire, I decided to attend. I did not go to SAP Sapphire as a ‘sanctioned’ analyst, so I had a terrific time walking the floor, speaking with SAP/Ariba employees at the demonstration booths, and attending practitioners sessions unencumbered by having to go through an ‘analyst relations’ group that often market influencers away from the sessions where reality lives.