CSR in Marketing Services and the IBM CPO report – videos for your delectation

A couple more Spend Matters videos for those of you who like to consume knowledge through that medium.

In this first one, I’m talking about the research paper we published recently with ProProcure- “Demonstrating Corporate Social Responsibility in the Marketing Services World”

It covers CSR related factors that need to be considered, even in a spend category that may not immediately seem like an obvious area for such issues.  And of course you can download the paper here.

In the second video, I’m covering the IBM CPO paper, which we wrote about here and here – and also came up in our recent interview with John Paterson, IBM’s CPO.

Again, you can download the paper here free on registration.

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