Negotiation skills – Your BATNA

Here's another video that Peter and I have done, this time about one of the key rules of negotiation - your best alternative to a negotiated agreement (BATNA). We discuss why it's important to have a strong BATNA when coming into a negotiation with your supplier.

Of course, you know what a BATNA is - your Best Alternative To a Negotiated Agreement... Originally developed by Fisher and Ury of the Harvard Negotiating Project and featured in "Getting to Yes".

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