ProcureCon Indirect and ProcureCon Marketing – Two Big Procurement Events Coming Soon

We’re now in full events season, but we’ve realised we haven’t mentioned ProcureCon for a while, after enjoying their various events back in 2014.

The first European event of the year is ProcureCon Indirect, now getting imminent, on April 21-23 in Amsterdam at the NH Grand Hotel Krasnapolsky.

There are also some familiar names on the speaker list. 4C Associates are one of the impressive range of sponsors for the event, and are involved with a session featuring Philip Mountford, CEO of Hunkemoller International BV, on what good partnership looks like and how it can lead to new and better ways to create value. If you have not heard of Hunkemoller, I thoroughly recommend you Google them now. I hesitate to say anything else ...!

And I see Mark Dann is on the agenda with a case study on “How to Create a Balanced Service Agreement with Your FM Suppliers from the Outset”. He is apparently Head of Property and Facilities Management at Royal Bank of Scotland now, last I heard he was running IT procurement. I haven’t seen him for years, but he was a star when he worked for me at both the DSS and NatWest, and was one of the few NatWest procurement staff to survive the RBS take over!

There are less familiar names too. Xing is a German social media firm – we’ve never heard of them up to now but their proposition sounds like LinkedIn. “Xing is the social network for business professionals. More than 8 million in the German-speaking region alone use the platform for their businesses, their job and their careers”. The firm turns over € 100m and is profitable, unusually so for a social media business! Anyway, Ramon Romero Perez, their Director Central Procurement, is chairing the CPO Leadership Programme on day three at ProcureCon Indirect as part of an internationally-flavoured line up (Sony, Danfoss, Barilla, etc).

And talking of names, amazingly, the lead singer of the Pogues is talking about IT procurement! Yes, Shane McGowan has a session on “Leading Change to Create Value within the IT Space”! I didn’t know he was now a senior procurement guy at QinetiQ . (Sorry Shane, you must get that a lot... and looks like you have your own teeth too).

So, plenty going on in Amsterdam. Then that’s followed by ProcureCon Marketing in London on the 2nd - 4th June at the Hotel Russell, London (I haven’t been there for a conference before). This event has grown considerably over the last couple of years, with some 200 people attending last year. It’s amazing to think it wasn’t long ago that procurement had little or no traction in most organisations in terms of marketing spend.

This year, it looks like an agenda with a lot of real “technical” content and all the better for that. Last year’s event was very good, but you can’t just have lots of procurement people talking about “getting close to their marketing colleagues” to fill three days. We need real actionable informational and ideas, and it looks like this year’s agenda should achieve that.

“The rise of content marketing: An opportunity to do more with less” is just one of the interesting titles that caught my eye, and there is a lot of material around digital marketing issues, where defining value is a key issue for marketers and procurement alike.

Anyway, two more strong contenders to add to your list of possible events, depending on your sector and interests of course.

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