ProcureCon Marketing Coming Very Soon – Why Attend?

It’s really not long now until we assemble at the ProcureCon Marketing conference (a WBR event) at The Tower Hotel, London – so if you haven’t booked yet, now’s the time because it does sell out quite quickly. It’s a very popular event from what we’ve seen over the years, with about 160+ senior marketing procurement leaders attending, about 60+ thought-leaders speaking and hours of networking opportunity over the three days. And don’t forget that as a partner supporting the event, we can offer you an exclusive 15% discount off the full ticket price using our code: PMSM2018. You can book with that here.

So what can you expect? Well, some very senior Marketing Procurement decision makers from some of Europe's big firms will be sharing their complex marketing spend strategies with us, and talking about their successes, failures and key learnings. For example, there’s a panel discussion on “Revolution - Marketing Sourcing Metrics: What Are The Latest Marketing Science And Business-Savvy Approaches For Quantifying Advertising’s ROI?” Here, Stephanie Bell, Global Head of Marketing Procurement, Diageo; Thomas Holzapfel, Sourcing Director, Here Technologies and Jo Smallbone, Head of Sales and Marketing Procurement, Vodafone will be giving their views on:

  • The latest approaches that top brands, agencies and industry associations are using to crack the code for advertising ROI measurement.
  • Econometrics as a way of analysing advertising effectiveness – what it is and the practical insights it can it provide.
  • How you can combine marketing science and business-savvy approaches to relate advertising measurement to financial outcomes, determine a customer’s lifecycle value, measure upselling, cross-selling and analyse the retentive impacts of advertising.
  • What you need to have in your toolkit to effectively measure your marketing spend.

Sounds interesting – and you also get to confer in small groups and present your own views/thoughts/opinions (and learn others) to the panel – who will discuss. So that’s just a taste of one 45-minute session across the three days of packed streams with varying topics.

For the rest of the line-up you can download the agenda here, see who is speaking, which are the hottest topics and decide how you can best benefit from attending. It looks like there's something for everyone who wants to learn more about adding value and getting better ROI on marketing spend. But if you haven’t been before, and would like a taste of what really goes on, you can read some of our coverage from last year, which should give you some insight:

ProcureCon Marketing Day 2 - An Overview for Our Readers Who Couldn't Attend

And this highlight:

Gerry Preece at ProcureCon Marketing - The End of Marketing Procurement?

So – we look forward to seeing you at The Tower Hotel, St Katharine's Way, London E1W 1LD on June 12th-14th – do say hello if you see us buzzing around.

And for any further information you can contact the ProcureCon team at 44 (0) 207 368 9465

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