Tag Archives:
advertising

Marketing Procurement – A Push for Simplification (Part 1)

The morning session at ProcureCon Marketing’s Day 1 in London recently tackled the subjects of simplification/streamlining and the future of agency roster models. The first […]

ProcureCon Marketing – Reflections on Day 1

We’re at ProcureCon Marketing again this year, at its usual venue, London’s Tower Hotel, just by Tower Bridge, with its great views over the Thames […]

Pepsi Ad – That’s What Happens When You Fire Your Procurement People

… and talking of Pepsi, as we wrote here in our article principally about United Airlines, how on earth did that dreadful advert get made? […]

P&G Not Happy With Digital Media – An Opportunity For Procurement?

We’ve seen procurement and supply chain issues hitting the press more than ever in recent years, but last week The Times featured an area that […]

A new company for a new world – Omnicom and Publicis proposed merger

Potentially worth $35bn in the stock market, the proposed merger between Omnicom and Publicis would create a marketing and advertising services giant, immediately overtaking WPP […]