Tag Archives:
digital advertising

How To Determine the Business Impact of Our Digital Marketing Investments

As we said last week, not everyone at ProcureCon Marketing agreed that the phenomenon that is digital media is sweeping the advertising world with far-reaching […]

6 in 10 Digital Adverts Are Not Seen by Humans – So Where Is the Value in Digital Marketing?

We recently wrote about the results of research carried out by Proxima into how companies manage, and receive value from, their digital marketing spend. John […]