Tag Archives:
Marketing

Why Procurement Needs To See Marketing as Another String to Its Bow

George Smart, group business development director at APS Group, talks about how Procurement can strengthen its relationship with Marketing – and why that’s important. Procurement […]

Social Chain at ProcureCon Marketing (Part 2)

Back to the ProcureCon Marketing presentation from Oliver Yonchev of Social Chain, the rapidly growing Manchester-headquartered “global social media marketing agency”. Part 1 is here. […]

ProcureCon Marketing — You’re Better Off Talking to the Goldfish!

At the recent ProcureCon Marketing event, a rather interesting and well delivered presentation came from Tim Duffy, Chairman, M&C Saatchi UK Group and Saatchi Institute, on the […]

From Conflict to Collaboration – 5 Ways Procurement Delivers Value To Marketing

We are pleased to bring you this piece from George Smart, business development director, Europe and North America, APS Group, UK-based marketing solutions and customer communications […]

Unilever Foundry (part 2) – Lessons & Ideas For Procurement Functions?

Yesterday we featured part 1 of our discussion around the session at ProcureCon Marketing led by Jeremy Basset, head of the Unilever Foundry. The Foundry […]

Are you REALLY realising savings on marketing print? Part 2

We are delighted to publish the second part to this guest post from Santosh Reddy of GEP.  In the first part GEP gave some tips on how to tap […]

Are you REALLY realising savings on marketing print? Part 1

We are delighted to publish this guest post from Santosh Reddy of GEP, whose Knowledge Bank is a rich and varied source of procurement thinking. In this post GEP explains […]

Digital marketing and comms – Nick Manning on the need for measurement

Another good presentation at the recent ProcureCon Marketing event came from Nick Manning of Ebiquity, a firm that helps buyers optimize the effectiveness of their […]