Tag Archives:
Marketing

ProcureCon Marketing — You’re Better Off Talking to the Goldfish!

At the recent ProcureCon Marketing event, a rather interesting and well delivered presentation came from Tim Duffy, Chairman, M&C Saatchi UK Group and Saatchi Institute, on the […]

From Conflict to Collaboration – 5 Ways Procurement Delivers Value To Marketing

We are pleased to bring you this piece from George Smart, business development director, Europe and North America, APS Group, UK-based marketing solutions and customer communications […]

Unilever Foundry (part 2) – Lessons & Ideas For Procurement Functions?

Yesterday we featured part 1 of our discussion around the session at ProcureCon Marketing led by Jeremy Basset, head of the Unilever Foundry. The Foundry […]

Are you REALLY realising savings on marketing print? Part 2

We are delighted to publish the second part to this guest post from Santosh Reddy of GEP.  In the first part GEP gave some tips on how to tap […]

Are you REALLY realising savings on marketing print? Part 1

We are delighted to publish this guest post from Santosh Reddy of GEP, whose Knowledge Bank is a rich and varied source of procurement thinking. In this post GEP explains […]

Digital marketing and comms – Nick Manning on the need for measurement

Another good presentation at the recent ProcureCon Marketing event came from Nick Manning of Ebiquity, a firm that helps buyers optimize the effectiveness of their […]