Tag Archives:
marketing procurement

P&G Not Happy With Digital Media – An Opportunity For Procurement?

Another of our favourtie articles of 2017 - and an issue that certainly hasn't gone away! We’ve seen procurement and supply chain issues hitting the […]

Does Marketing Services Procurement Get A Particularly Bad Press?

Our colleagues at Spend Matters US are running their “Ask Spend Matters” feature, answering questions from readers. The latest came from our friend Tina Fegent, […]

Four Steps for Strategic Collaboration Between Marketing and Software Procurement

We welcome this guest post from Jasleen Goindi, Intern (Consulting), at GEP. Jasleen is a full-time MBA student at Michigan State University, pursuing a dual specialisation […]

Marketing Procurement – Reacting to Market Forces

Navigating the data-driven world was one of the umbrella themes at ProcureCon Marketing last month. Within that theme we heard from Gilles Bérouard, Global CEO […]

Non-Transparency in Digital Media – What Can You Do

At ProcureCon Marketing last week we heard from Martin Albrecht, Managing Partner at media agency Crossmedia. He talked about ‘Procuring Trust,’ - transparency in the […]

ProcureCon Marketing Day 2 – An Overview for Our Readers Who Couldn’t Attend

We’re back this year at ProcureCon Marketing at London's Tower Hotel, and this year’s theme is Transforming Marketing Procurement. Together. It’s Day 2, we couldn't make […]

ProcureCon Marketing – Looks Like It Should Be Another Great Event

Not long now until the next ProcureCon Marketing conference (a WBR event) always a well attended and well run event, we've found, for the decision makers […]

ProcureCon Marketing Day 2 – Market Innovators, Start-Ups and Insights

Day 2’s second panel session at ProcureCon Marketing involved the market innovators, and looked at opportunities that delegates could take back with them and share […]

ProcureCon Marketing Day 2 — Agency-Side on Improving Procurement Relationships

We are back with coverage of last week's ProcureCon Marketing day 2 – it’s a full house again, and interested to hear such a large […]

Why Does Procurement Struggle With Complex Services Categories? Join Our Webinar Next Week

You can sign up here for our free upcoming webinar on Thursday 5th May at 12.30pm BST with our friends at 4C Associates, the procurement […]

Why Marketing Procurement Still Has a Place

New developments have seen procurement functions turfed out of certain marketing departments, but does that mean the function no longer has a role to play? […]

Smart Marketing Procurement Thinking – Charlie Sheen Ate My Lunch!

We haven’t heard from Richard Kirstein of Resilient Music, in a while. He’s been busy writing a book and conducting research, as well as the […]