Tag Archives:
marketing procurement

In Case You Missed It … P2P Market Roundup

We can't comment on every press release that hits our desks, but here are a few market news stories this week that we thought we […]

Social Chain at ProcureCon Marketing (Part 1)

Probably the most fascinating session at ProcureCon Marketing the day I was there was given by  Oliver Yonchev, Business Director of Social Chain, a “global […]

Marketing Procurement – A Push for Simplification Part 2

Simplification in the complex marketing procurement landscape was the theme of the first session at ProcureCon Marketing recently, which introduced the theme of streamlining the […]

Marketing Procurement – A Push for Simplification (Part 1)

The morning session at ProcureCon Marketing’s Day 1 in London recently tackled the subjects of simplification/streamlining and the future of agency roster models. The first […]

ProcureCon Marketing – Reflections on Day 1

We’re at ProcureCon Marketing again this year, at its usual venue, London’s Tower Hotel, just by Tower Bridge, with its great views over the Thames […]

ProcureCon Marketing Coming Very Soon – Why Attend?

It’s really not long now until we assemble at the ProcureCon Marketing conference (a WBR event) at The Tower Hotel, London – so if you haven’t […]

In Two Months Europe’s Top Marketing Procurement Decision Makers Will Be Off To The Tower

Only a couple of months to go to the next ProcureCon Marketing conference (a WBR event) at The Tower Hotel, London; we’ve been attending for several […]

P&G Not Happy With Digital Media – An Opportunity For Procurement?

Another of our favourtie articles of 2017 - and an issue that certainly hasn't gone away! We’ve seen procurement and supply chain issues hitting the […]

Does Marketing Services Procurement Get A Particularly Bad Press?

Our colleagues at Spend Matters US are running their “Ask Spend Matters” feature, answering questions from readers. The latest came from our friend Tina Fegent, […]

Four Steps for Strategic Collaboration Between Marketing and Software Procurement

We welcome this guest post from Jasleen Goindi, Intern (Consulting), at GEP. Jasleen is a full-time MBA student at Michigan State University, pursuing a dual specialisation […]

Marketing Procurement – Reacting to Market Forces

Navigating the data-driven world was one of the umbrella themes at ProcureCon Marketing last month. Within that theme we heard from Gilles Bérouard, Global CEO […]

Non-Transparency in Digital Media – What Can You Do

At ProcureCon Marketing last week we heard from Martin Albrecht, Managing Partner at media agency Crossmedia. He talked about ‘Procuring Trust,’ - transparency in the […]