Tag Archives:
marketing procurement

Social Chain at ProcureCon Marketing (Part 1)

Probably the most fascinating session at ProcureCon Marketing the day I was there was given by  Oliver Yonchev, Business Director of Social Chain, a “global […]

Marketing Procurement – A Push for Simplification Part 2

Simplification in the complex marketing procurement landscape was the theme of the first session at ProcureCon Marketing recently, which introduced the theme of streamlining the […]

Marketing Procurement – A Push for Simplification (Part 1)

The morning session at ProcureCon Marketing’s Day 1 in London recently tackled the subjects of simplification/streamlining and the future of agency roster models. The first […]

ProcureCon Marketing – Reflections on Day 1

We’re at ProcureCon Marketing again this year, at its usual venue, London’s Tower Hotel, just by Tower Bridge, with its great views over the Thames […]

ProcureCon Marketing Coming Very Soon – Why Attend?

It’s really not long now until we assemble at the ProcureCon Marketing conference (a WBR event) at The Tower Hotel, London – so if you haven’t […]

In Two Months Europe’s Top Marketing Procurement Decision Makers Will Be Off To The Tower

Only a couple of months to go to the next ProcureCon Marketing conference (a WBR event) at The Tower Hotel, London; we’ve been attending for several […]

P&G Not Happy With Digital Media – An Opportunity For Procurement?

Another of our favourtie articles of 2017 - and an issue that certainly hasn't gone away! We’ve seen procurement and supply chain issues hitting the […]

Does Marketing Services Procurement Get A Particularly Bad Press?

Our colleagues at Spend Matters US are running their “Ask Spend Matters” feature, answering questions from readers. The latest came from our friend Tina Fegent, […]

Four Steps for Strategic Collaboration Between Marketing and Software Procurement

We welcome this guest post from Jasleen Goindi, Intern (Consulting), at GEP. Jasleen is a full-time MBA student at Michigan State University, pursuing a dual specialisation […]

Marketing Procurement – Reacting to Market Forces

Navigating the data-driven world was one of the umbrella themes at ProcureCon Marketing last month. Within that theme we heard from Gilles Bérouard, Global CEO […]

Non-Transparency in Digital Media – What Can You Do

At ProcureCon Marketing last week we heard from Martin Albrecht, Managing Partner at media agency Crossmedia. He talked about ‘Procuring Trust,’ - transparency in the […]

ProcureCon Marketing Day 2 – An Overview for Our Readers Who Couldn’t Attend

We’re back this year at ProcureCon Marketing at London's Tower Hotel, and this year’s theme is Transforming Marketing Procurement. Together. It’s Day 2, we couldn't make […]