Tag Archives:
marketing spend

Intel Drives Marketing Efficiency – Highlights from ProcureCon Marketing

If you thought Intel was simply about chips in your computer, think again. Sean O'Sullivan, Global Director of Marketing Procurement at the firm, presented at […]

Proxima Research: How To Fix the 60 Percent of Digital Budget Spent Ineffectively

Procurement outsourcing expert, Proxima, which describes itself as “the alternative to the conventional in-house procurement function” has produced some outstanding research and thought-leadership reports, like […]