Tag Archives:
ProcureCon Marketing

In Two Months Europe’s Top Marketing Procurement Decision Makers Will Be Off To The Tower

Only a couple of months to go to the next ProcureCon Marketing conference (a WBR event) at The Tower Hotel, London; we’ve been attending for several […]

How To Determine the Business Impact of Our Digital Marketing Investments

As we said last week, not everyone at ProcureCon Marketing agreed that the phenomenon that is digital media is sweeping the advertising world with far-reaching […]

Non-Transparency in Digital Media – What Can You Do

At ProcureCon Marketing last week we heard from Martin Albrecht, Managing Partner at media agency Crossmedia. He talked about ‘Procuring Trust,’ - transparency in the […]

ProcureCon Marketing — You’re Better Off Talking to the Goldfish!

At the recent ProcureCon Marketing event, a rather interesting and well delivered presentation came from Tim Duffy, Chairman, M&C Saatchi UK Group and Saatchi Institute, on the […]

Intel Drives Marketing Efficiency – Highlights from ProcureCon Marketing

If you thought Intel was simply about chips in your computer, think again. Sean O'Sullivan, Global Director of Marketing Procurement at the firm, presented at […]

ProcureCon Marketing Day 2 – Market Innovators, Start-Ups and Insights

Day 2’s second panel session at ProcureCon Marketing involved the market innovators, and looked at opportunities that delegates could take back with them and share […]

Unilever Foundry (part 2) – Lessons & Ideas For Procurement Functions?

Yesterday we featured part 1 of our discussion around the session at ProcureCon Marketing led by Jeremy Basset, head of the Unilever Foundry. The Foundry […]

Unilever’s Foundry – Finding Innovative Start-Ups To Drive Marketing Performance (part 1)

You may start reading this post and think it is only relevant for marketing services procurement people. Please think again and read on – part […]

ProcureCon Marketing Day 2 — Agency-Side on Improving Procurement Relationships

We are back with coverage of last week's ProcureCon Marketing day 2 – it’s a full house again, and interested to hear such a large […]

ProcureCon Marketing – Day One at the Leading-Edge Procurement Conference

The ProcureCon Marketing event at London's Tower Hotel kicked off on a grey June morning, but with a good level of enthusiasm amongst delegates. There […]

Marketing Procurement: Reduce Your Agency Costs Without Negotiating Fees – 4C Tells Us How

We've done quite a bit of reporting recently on some of the highlights from the ProcureCon 2015 event -- you can read about them here, here, […]

ProcureCon Marketing Day 2: Optimising the Efficiency and Effectiveness of Marketing Procurement

We were at ProcureCon Marketing last week – well most of it. You can read our impressions of Day 1 here and here. Day 2 […]