Trust in data and how businesses use data affect decision making, according to study by NC State, IBM, CIPS
Adobe Stock
Not all data is created equal, and it turns out that companies that don’t treat their data well or that have low “data literacy” also don’t make the best business decisions either, according to two authors of the 4th annual Data Quality & Governance Study, published by NC State University, IBM and CIPS.
Spend Matters talked with the study authors Joseph Yacura and Robert Handfield, PhD, to hear more about the findings.
