Marketing and Procurement: An Effective Partnership for the Super Bowl

Spend Matters welcomes this guest post from Aavni Piparsania, of GEP.

As is tradition, the Super Bowl has sparked its annual conversation about advertising and the exorbitant fees paid by brands for a mere 30 seconds of viewers’ attention. At a time when so much of traditional marketing spend is under scrutiny in light of more cost-effective online channels, the Super Bowl fees appear especially excessive. This article explores why marketers continue to do everything in their power to ensure they aren’t left out of the conversation, and how procurement can ensure that it’s still money well spent.

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Afternoon Coffee: Chipotle Dedicates $10 Million to Improve Food Safety Standards With Suppliers, Wholesale Inventories Drop Again in December

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Chipotle said it is spending up to $10 million to help its suppliers produce safer ingredients. The money will provide education and other help for suppliers to implement Chipotle’s new food safety standards, company co-CEO Steve Ells said. And, U.S. wholesale inventories fell in December by 0.1%. It was the third month of inventory drops as businesses continued to shed unsold merchandise. Afternoon Coffee brings you the latest in procurement and supply chain news.

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