But Will This Mean a Cheaper Blizzard?

Now that Dairy Queen is embracing e-sourcing, I'm hoping that the cost of my next Blizzard comes down in price. Seriously, given the amount of taste sensation for the buck in a Blizzard, I don't think there's a better deal in mass market food going. And getting it for a few cents less would make the sickly sweet drink / desert, well, even sweeter. So here's to Dairy Queen achieving savings and passing on a bit of it to its loyal customers like me (or at least its shareholders). Once you've tried a Blizzard, you won't want to waste your calories on those $5 Starbucks blended concoctions that taste like someone spilled over-roasted coffee in the sugar pot.

. Jason Busch

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