CSX: Marketing the Benefits of Green

While admittedly self-serving, CSX's carbon calculator (hat-tip: World Trade) is a great example of how companies are beginning to market the merits of green supplier management -- or logistics management -- decisions. The simple tool allows you to plug in your tonnage and shipping distance and calculate the Co2 output differences of rail vs. highway. Granted, the calculator oversimplifies the issue -- on rail, your cargo is more unlikely to take a direct course to its destination as it is overland on the highway so a direct mileage comparison is not exactly fair -- but it's a clever green marketing gimmick. Methinks we'll see more of this sort of thing in the months to come.

- Jason Busch

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