The End of an Analyst Era: Mickey North Rizza Leaves Gartner, Joins BravoSolution

This is a headline I'm sure that many of BravoSolution's competitors do not want to read. According to sources in the industry, Mickey North Rizza is joining BravoSoluton in an executive role. In our view, Mickey was the last of the industry analyst greats in the procurement market. A great thinker, strategist, writer and speaker, the entire industry turns to her opinions. Moreover, those who know her know what a great person she is at the core. The Gartner/AMR client base's loss, however, is BravoSolution's -- and thereby Bravo's customers -- gain. In the coming weeks, it's our ambition to share more about what she'll be up to in the new role, including, we hope, having an active voice on Spend Matters from time to time.

This week is Gartner's Supply Chain Conference. There is no doubt that while Mickey's voice will be missed, Gartner will move on (as will the entire research and analyst industry). In this sector, we believe that boutique firms, blogs and researchers will play an increasingly important voice in the sector. One need only look at the excellent work that Andrew Bartolini, Pete Loughlin, Bob Ferrari and many others have done independent of the big name firms. There's no doubt, however that Gartner, Forrester and the others will continue to have an influential voice in the procurement market.

However, we believe the basis about how procurement practitioners as well as the consultants they hire to advise them get their technology and solution counsel and advice is changing. Analysts, for the better or the worse, are seen as "IT-centric." While this is not always the case, the fact that so many good independent procurement and supply chain voices have risen up in the past few years is indicative of the need for more business-centric voices that understand and cover technology and solutions (including commodity markets, as well, mind you). Unless the big firms adapt to this need and mimic the old AMR Research (if not in their approach, at least in their hands-on experience, orientation and content), they risk becoming less relevant to the core business-user audience in procurement and supply chain.

In the meantime, we should all wish Mickey the best. She'll be awesome in her new role. Just as Tim Minahan played such a central role in the transformation of Procuri post Aberdeen, we have no doubt Mickey will do equally as well -- or more, who knows -- as she transitions to the provider side of the house.

Stay tuned as we share her perspective on the industry and the market in the coming weeks.

- Jason Busch

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Voices (6)

  1. phil fersht:

    I loved working with Mickey at AMR – a great person, and a terrible loss for Gartner.

  2. Pierre Mitchell:

    When Mickey took my job at AMR after I left for Hackett, I wondered if they were going to take the easy route and go with a inexperienced junior journalistic type person like some of the pay-for-play whitepaper type analysts. But, but they were lucky to find that rare person of experience and insight who is both personable and highly credible. Pardon the pun, but, Bravo Mickey, Bravo!

  3. Jason Busch:

    Yes. Mickey is such a class act. That was the reason. She obviously could have spoken, but wanted to give a colleague the chance because of her shift out of Gartner.

  4. The Purchasing Certification Guy:

    When was her official departure from Gartner? I found it extremely odd at ISM that, at the beginning of the workshop she was scheduled to lead, ISM’s moderator announced that Mickey would not be there because of something like a "personal schedule conflict." It came off as like "Mickey has a salon appointment, so someone else is going to be doing her presentation." Now, we all know how far in advance ISM books its speakers, so that "excuse" really had me scratching my head. Was the departure from Gartner her reason for not speaking? If so, I’d feel so much better 🙂

  5. Can't live with them, can't ...:

    Mickey aside, her high ethics and all, briefing the analysts in an exercise in wanting your IP even under NDA to leak out. They inevitably end up at vendors.

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