Hubwoo and Microsoft Partner: Relationship Dynamics and Ecosystem [Plus+]

Even though Phase 1 of the Hubwoo/Microsoft relationship is targeted at Dynamics AX users (typically middle market and larger enterprises rather than SMBs only), the overall Dynamics AX installed base, including other solutions targeted at smaller businesses, includes 350,000 businesses. Microsoft told Spend Matters that one of the growth engines of Dynamics AX has been CRM, which has had 34 quarters of consecutive double-digit growth with a current user base of more than 39,000 companies, and 3 million individual users. Longer-term, given this significant CRM traction, it’s possible to see how Hubwoo’s Network could potential integrate on the “sell-side” of enterprise solutions, helping organizations identify new sources of business and directly link these opportunities into CRM.

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