Scenarios for ISM/Member Organizations in 2020: 5 Paths and 5 Value Propositions

In the first installment of this series, Scenarios for ISM/Member Organizations in 2020: Introduction and Context, we introduced five scenarios for member organizations such as ISM in 2020:

  • Scenario A: Trusted Point of Reference and Industry Standards
  • Scenario B: Embedded Organizational Extensions
  • Scenario C: Custodians of Data and Knowledge
  • Scenario D: Activism and Influence
  • Scenario E:  Social Connectivity, Coaching and Networking

Today we’ll work with the first two of these scenarios in more detail.

Scenario ATrusted Point of Reference and Industry Standards

Overview: Member organizations set the “gold standard” not only for certifications and credentialing but also serve as trusted references outside of talent credentialing and continuing education; for example, completely trusted “Angie’s List” like services and ratings for members-only access.

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