Retail CPO Overcomes Print, Marketing, and Organizational Challenges

Today we bring you a category case study:

The CPO at a large Massachusetts-based discount merchandising retailer (that we will refer to as “J-Mart” in this article) joined the new firm with a mandate to modernize its procurement function.

One of the categories needing attention was marketing, print, and its production – a sizeable spend bucket to a retailer. The company even has an internal agency, unfortunately characterized by bad data. As background, prior to the new CPO’s arrival, the print area was handled by three internal resources reporting directly to the owner of the marketing spend, with no visibility to the procurement function. (Not an unusual situation, and Spend Matters has written about this challenge several times in the past.)

The rest of this PRO research brief can be found on Spend Matters PRO. If you’d like to become a Spend Matters PRO member, please subscribe. If you’re not ready to subscribe or wonder why you should, we’ve answered some FAQs here or you can email a Spend Matters team member directly. If you’re not into paying for content, we get that too. Thanks for reading!

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