Advertising Mergers and Marketing Spend – Procurement and the Publicis Omnicom Combination [PRO]

Even if ‘Publicis Omnicom’ sounds like a Transformer, the name that will result from the proposed transaction will represent two of the Top 4 global advertising brands merging into a giant, single entity that dominates revenue and billings in the advertising sector. This is more than a summer blockbuster (albeit one without French subtitles, missing an “e” on the end of group). Naming conventions aside, if the transaction proceeds, this Franco-American co-production will significantly impact almost all marketing and advertising spend across most Global 2000 companies – either directly or indirectly (as the rest of the market responds to it).

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