Top 10 Lessons from the Publicis Omnicom Merger (Part 2) [PRO]

In a follow-up to our first part of this Top 10 Lessons series on the Publicis Omnicom merger, we want to shift the discussion away from strategy towards implementation strategy and how procurement can work with marketing and with the agencies to both size and seize the prize. A few hints: use external events to create meaningful platforms…and also, supplier relationship management can work wonders here.

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