Innovate Globally, Market Locally: A Fascinating Case Study at Oracle Japan (Part 2) [PRO]

Editor’s Note: In Part 1 of this series, our fearless Japanese-speaking analyst Thomas Kase gave us a unique view into the cultural differences in solution marketing that he saw at Oracle Open World. In part 2, he continues his observations with a PRO-level deep dive into specific solutions as well as some reflection on the differences between how tech companies present products to different global markets. A must-read for both Oracle users – and technology firms attempting to break into a new region.

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