Coupa 2013: By the Numbers

Despite a few hiccups along the way, Coupa’s exceptionally strong revenue and customer growth in 2013 continues to serve as a proxy for broader interest and adoption in the purchase-to-pay area. Earlier today, we published a Spend Matters Plus series (see below) highlighting a range of trends, facts, and observations beyond the above-linked press release facts and figures. Our analysis includes a close look at Coupa’s modular (product) growth and trends in recent quarters, partnership/systems integration ecosystem, global expansion, public vs. private sector focus, and a general outlook and predictions for the vendor in 2014. See:

Exploring Coupa’s Growth Beyond the Numbers: The Hidden Things Signal What’s Next (Part 1)

Exploring Coupa’s Growth Beyond the Numbers: The Hidden Things Signal What’s Next (Part 2)

Subscribers can access this information below. Because the posts are “Plus,” you can sign up for a free trial online – or contact us if you’d like a longer trial and access to our PRO membership material and advisory services as well.

If you’d rather get the distilled version of the story straight from the Coupa marketing department, here are some facts and figures from the press release:

  • Coupa grew 100% year over year (bringing, by our count, revenue to materially over the $20 million mark).
  • The vendor realized a 95% renewal rate (not perfect, but not bad).
  • Significant partnership expansion with large consultants (e.g., Deloitte, KPMG, Accenture) and systems integrators as well as boutique service firms. In all, “the number of Coupa partners grew by 30% in 2013 with over 140 companies now providing additional value to the Coupa ecosystem.”
  • The release of new modular solutions and releases (including Coupa Sourcing) as well as industry-specific solutions aimed at the financial services, food and beverage, healthcare, high technology, and retail markets.
  • Global expansions (Europe and Latin America are the fastest growing regions)
  • New customer wins including “the Colombian Government, General Mills, Associated Banc-Corp, Concentrix, Exeter Finance, ARC Document Solutions, DrillSearch Energy Limited, D-Wave Systems, Kateeva, Marketo, Qualys, Barney & Barney, and Econet Telecom Lesotho.”
  • Customer expansions including “Adidas Group Latin America, Al-Elm Information Security, Grand Canyon University, Pandora Media, QVC, Square, Vistaprint, and the San Diego Zoo.”

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