Splitting Up the Pieces: Decoupling Spend in the Marketing Arena

We're happy to announce a new paper by Peter Smith (Executive Editor, Spend Matters UK/Europe) focusing on the marketing process and how you can separate procurement of creative and production activities, in addition to the other elements that go into your marketing strategy.

Here’s an excerpt: “No-one wants to go back to the bad old days of Agency mark-ups and opaque billing. But good creative work has to be funded somehow, and stripping out everything else by over-enthusiastic ‘de-coupling’ can leave the Agency in a position where the client simply isn’t attractive any longer, or good creative work is diluted by what happens elsewhere in the delivery process and supply chain.”

Download “Decoupling Creative and Production Procurement - Handle with Care!” today, but only for a limited time. Become a Spend Matters PRO member to receive unlimited access to all our premium research, in addition to all Plus articles, detailed reviews and commentary, vendor shortlists, comparative rankings, and more.

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