Spend Matters 50/50: Lionbridge Technologies – A Provider to Watch in 2015

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Lionbridge Technologies, Inc. is a hybrid service and technology provider, specializing in language translation and localization solutions and services (with additional solutions and services for software testing and data management). Founded in 1996. Lionbridge has for many years been identified as the largest “language services provider” (LSP) based on global revenues (and its Q1 2015 growth was 14% year-over-year). Lionbridge now refers to itself as “a provider of globalization solutions,” providing “translation, online marketing, global content management and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle.”

Over the past two decades, the language services industry has been heavily impacted by digitalization: (1) businesses demand for translation and localization services and solutions has been growing rapidly with the spread of internet, websites, software and ecommerce and (2) technology applications have been transforming what has been traditionally a highly fragmented cottage industry of small agencies and individual professionals into an increasingly digital service delivery supply chain. Over the past 10 years, Lionbridge has crossed the chasm from being a traditional LSP (effectively an aggregator of agencies and individual professionals) to being a leading innovative translation and localization services and solution provider and service supply chain transformer and organizer.

Today, Lionbridge services and solutions are based on both people (including large numbers of contract language translation/localization professionals) and a growing range of technology applications (including machine translation and crowdsourcing). As Lionbridge puts it: “Using our innovative cloud technology platforms and our global crowd of more than 100,000 professionals, we enable hundreds of world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide.” As such, Lionbridge meets a broad and growing set of translation and localization needs of businesses operating in an increasingly global and digital economy.

Services and solutions can range from limited service engagements or projects to overarching service agreements with large global enterprises (under which Lionbridge will address large portions of the company’s translation and localization requirements, traditional and digital). Services and solutions are also organized to meet unique needs across different vertical sectors. Lionbridge services and solutions span a very broad range from translation of content to localization and testing of software and globalized SEO (some of which are now being provided through innovative crowdsourcing platform and on-demand, service-as-a-product models).

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