Adults Spend $1.2 Billion on Halloween Costumes, Wal-Mart Gets a Tsk-Tsk and Other Haunting Holiday Facts

Wearing Halloween costumes isn’t just for kids. A total of 68 million American adults are expected to dress up for the holiday this year and spend a collective $1.2 billion on their costumes, according to the National Retail Federation’s Halloween Consumer Spending Survey.

What’s sad is that we are reportedly spending all this money on costumes that may not be very creative. For the 11th consecutive year, the NRF said a “witch” is the most popular adult Halloween costume.

Another scary stat: 20 million pet owners say they will dress their pet up for Halloween and collectively spend $350 million on these pet costumes. That tops the amount U.S. adults spend on costumes for themselves. A pumpkin and hot dog are the two most popular pet costumes, NRF reported.

Here are some other Halloween spending statistics:

  • Overall Halloween spending this year is expected to top $6.9 billion
  • The average consumer will spend $74.34 on the holiday, buying costumes, decorations, candy and other items
  • Halloween candy spending alone will reach $2.1 billion
  • $330 million will be spent on Halloween greeting cards
  • Consumers will spend $20.34, on average, on Halloween decorations

And, as a bit of an extra treat, check out these other odd Halloween facts:

Happy Halloween from Spend Matters!

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