Determine: A Rebrand for Selectica, b-pack & Iasta – or Something More? [PRO]

The march to procurement suites is inevitable, and Selectica (now known as Determine), is headed down this suite path. Earlier this month, Selectica announced its rebrand to Determine — a move the company says signifies the M&A strategy that Selectica has been executing over the past two years. This two-part Spend Matters PRO analysis examines the past, present and future of Determine, starting first with offering a current window into the state of the organization and where it is headed, as well as our 2015 graphical CLM market snapshot and how Determine fits into this complex market segment. We analyze Determine’s rebranding, exploring whether this is primarily a marketing exercise today — or something more. We also take a look at who the “new” provider’s ideal customer is, and how the company can gain their attention.

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