Black Friday Spending Increases, More Consumers Opt for Online Shopping

Cyber Monday

Perhaps not surprising, the majority of U.S. consumers plan to do some holiday shopping this weekend. Spending on Black Friday is expected to increase compared with last year, with Americans spending about $369 each over the weekend, up 25% from 2014, according to Deloitte’s 2015 pre-Thanksgiving pulse survey.

The report, released Monday, shows 57% of consumers plan to shop this holiday weekend. A key finding in the report also shows more consumers will turn to online shopping today specifically, making Black Friday beat out Cyber Monday for the busiest online shopping day of the year. A total of 66% of consumers said they will shop online today, up from 48% in 2014. Over the entire Thanksgiving holiday weekend, 59% of consumers will turn to online shopping, up from the 52% in 2014. Perhaps telling, is 50% of consumers believe Black Friday deals will be comparable online and in-store.

However, the upcoming Cyber Monday will continue to be a huge shopping day, with 7 in 10 consumers planning to spend the same or more than they did on the day last year, a survey by FatWallet stated.

Overall Holiday Spending Similar to 2014

Americans are expected to spend an average of $805 on holiday items this year, similar to $802 each last year, according to the National Retail Federation. Spending will reach $630 billion overall.

As online shopping increases this season, the NRF suggested retailers effectively communicate omnichannel services to customers. Shipping promotions, too, are important, the organization said, as 47% of holiday shoppers surveyed said free shipping and shipping promotions are major factor in deciding where to shop. Additionally, 17% of 18-24 year olds and 16% of 25-34 year olds plan to use same-day delivery options.

Best to Stay In

One of the top tips Forbes offered for Black Friday shopping was to “avoid going out” if you don’t have to and shop online instead. The publication also said shoppers should plan ahead and research the products they plan to buy today.

CNET also highlighted a major perk of shopping online today to avoid the crowded stores and long lines: remaining on the couch in your pajamas. The site also compiled a helpful list of the retailers offering online Black Friday deals early.

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