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During the last few years, procurement technology provider Coupa has used the slogan “Savings as a Service,” a catchy phrase for a company serving procurement organizations. It has also been a smart slogan because it aligns to procurement’s primary mission — delivering savings. Delivering savings is also front-of-mind for mid-size companies as well as large ones. However, organizations that have identified procurement’s potential to adopt a more strategic role for the business beyond delivering savings are looking for a different type of conversation with their service providers (including SaaS providers like procurement technology providers), and how they can help support a broader missions of value beyond cost savings. So, Coupa has pivoted to the motto “Value as a Service.” But what does this mean and how can practitioners and providers learn from this? We previously wrote an article that touched upon Value as a Service, but this Spend Matters PRO brief explores how is Coupa is trying to deliver Value as a Service (including with its latest product release). And as (or more) important, we explore how others can learn from these efforts, including providers and practitioners alike.