Coupa Release 17 Analysis — And a General “How To” Lesson for Upgrading Products [PRO]

On Jan. 27, Spend Matters published a quick post on Coupa’s first update of the year, Release 17. It offers a new application called “Perfect Fit Insights” for cross-customer B2B insights and more than 50 features across the platform, including new collaboration mechanisms to work with suppliers (SMS messaging and extended sourcing communication windows), additional e-invoicing compliance templates, and additional system configurations options such as extended customer branding. Recently, Donna Wilczek (VP of Strategy and Product Marketing at Coupa) and Gabe Perez (General Manager of Power Applications at Coupa) gave us a demonstration of Release 17 and talked to us about their innovation process and other analyses they do to continually improve the user experience, usability and value of their platform.

Coupa has a long history of out-innovating the competition, and this is not an accident. The company uses a rigorous process to identify, prioritize and implement ideas — putting the customer front and center in helping drive innovations that have the highest probability of actually being adopted.

In this Spend Matters PRO analysis, we’ll share what we’ve learned about Release 17 including expanding more on its new features and our key takeaways from them. We’ll also discuss Coupa’s general release planning, development and roll-out methodology to capture ideas that drive practical (and usable!) innovation for customers.

These are critical lessons that should not be lost on organizations evaluating Coupa in comparison to other vendors (which generally innovate more slowly), let alone any other provider developing technology to bring to market.

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